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lorimeitsai.com
Kraft "The Color of Comfort"
360 campaign for Kraft Mac & Cheese
Challenge:
Although Kraft has seen an increase in sales since the start of the pandemic, Kraft Heinz is still at a loss with their shares 65% lower than five years ago as consumers become more health-conscious.
Insight:
The colors of Kraft Mac & Cheese and its box are so distinct and memorable that the colors alone evoke nostalgia and feel synonymous to comfort.
Limited edition Kraft Mac & Cheese box with an easily removable perforated Pantone swatch with a macaroni-shaped cutout for your Pantone swatch wall at home or even a simple Instagram story.
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